Young Canadians targeted in new Liberal ads warning of the risks of cannabis behind the wheel
By Dean Beeby, CBC News Posted: July 06, 2017
The Liberal government is planning a $2-million ad campaign targeting Canadians ages 16 to 24, to dispel the myth that cannabis does not impair driving. (Justin Sullivan/Getty)
The Liberal government is preparing an ad campaign especially targeting young Canadians who think that driving under the influence of marijuana is acceptable.
Public Safety Canada is looking for a creative agency to produce spots for the $1.9-million campaign, to be rolled out before recreational cannabis becomes legal next summer.
The ads also aim to “reduce [the] percentage of Canadians that say they would be likely to accept a ride from someone under the influence of marijuana.” For more http://www.cbc.ca/news/politics/cannabis-marijuana-legalization-driving-impaired-1.4191409